Agent Provocateur Lingerie, the Soho Sub-Lime

Well that is me finished with literature and some points I did like to put across with its influences in my work an that of some people I have had the privilege of meeting and keeping in contact with throughout my life and career. This to point out my next sketches in Graphic Design and Subliminal Technologies.

Sow we will discuss brands for a little while here, there will be limits tough, because I dont do this for free, and so I am not being paid by Joseph Corre or Serena Rees...

Straight to the point, 2005 and the Dita Collection was out, I was working in a design competition and ended up by changing my mind in the last minute to a different brief, however, my first choice was Agent Provocateur Lingerie, and although my other brief impressed a few people, I always feel awkward about it, since my first choice was Agent Provocateur, my favorite brand from 2003-2005, there were others tough, but this one was special for a very great reason.

The first work where I run Sublimis software over their campaign material, at the time, according to me and my software, they got very right, only to disappoint me later, when they got it quite wrong, not incredibly wrong, but wrong enough for what they aspire as a brand.

I have been recently sorting my materials and portfolio over 100TB available in this webserver, it has been a great opportunity to look back at my path, everything I achieved and the things I didn't get that right.

For several reasons 2005 was one of my rewarding years, and the then emerging software I was working on shed a lot of light in what I was trying to reach.

So the results for Agent Provocateur reached a whooping 75%, in my softwares scale that is huge, Apple was at 65% with its short commercials featuring U2 and The Vines. But since Apples adverts were simply a threshold filter video with one Master Color, I really expected more. My surprise was Agent Provocateur reaching 75% with very complex images, that was a feat from a subliminal point of view, the imagery was so powerful for something so complex, that I believe that the guys that did it dont even know what they achieved (this is usual by the way, some great stuff is made by distracted designers).

But the fact that this brand was the first one to test my software is not the only reason, I really love this name from a branding point of view, but that will pop up again in this Blog...