Subliminal Technology and Graphic Design

Subliminal Technology and Graphic Design

Friday, February 6, 2009

Selling Sex, Cruises and Tanning Lotion, how Polaroid Filter Made Erotic Media Beautiful

The revelations continue, lets make first things first and start by:

Apologies

-Photographers and Photoshop Decorators: I apologise anticipating yours feelings, you might think that by revealing these techniques I am aiming at your knees, that fact is that I apologise you think that way, I am in fact shooting at your kneecaps, but since I am in a great part a designer, its fair game, you should have learned by know that the word you will hear the most is:

NEXT.

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-Everyone else, I have neglected this Blog greatly, due to being exploring other waters, but I am nearly finishing all outstanding matters, an I will soon add the graphical contents and write on my latest tricks.

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Now


Selling Sex, Cruises and Tanning Lotion, and how Polaroid Filter Made Erotic Media Beautiful


I have been bidding my time on this one, mostly due to mixed feelings. In a way, it will a useful notion to Design students and beginners that cannot afford to fail a first assignment. In another way, it will piss off quite a few professionals that have been in the cupboard overnight relishing on their career and think they are so accomplished that they don't think that they need to keep training and updating skills. Now understand this the right way, its the first ones I am concerned about, because its far more rewarding to find out things like this by oneself, and far better training than just being told secrets. Oh for the last type, I don't really care, the less there are of that type the more evolution there is in media studies (just get a day time job!!!).


The invention of Polaroid glass in 1929 is responsible for far more than the dark speck made famous my macho role models in the 50's Hollywood film making, and the cool image used and abused from a rebel to fashioned attitude. more than how these generations looked like, which is important as well, is what they saw through these wonderful and fashionable devices.


Leaving behind names like Ray Ban and the creation of aviator glasses in 1936, that might well have been the beginning of the idea of the use of Polarization Filter in photography, as all of you will be familiar, most Travel Industry advertisement imagery is fluent in this skill, and a lot of the advertisement imagery that tries to use natural sunlight to sell something.


So the "tropical" beauty of a Caribbean sky or a naked or semi-naked model lying in the sand do not really exist in your holiday destination, but its such a powerful media that even your holiday memories will be in the form of polarized images (own studies/stats), I have verified this and proved it in a real situation. The real secret behind the way polarized images get into the brain resides in the colour frequencies it creates, it does that in an uniform way, and its really the most used feature of its full potential in image generation.


With time, Polarized "Sunny Images" have became part of the popular culture, and any other technique is used professionally to "scale down" the impact of the Polaroid Filter (and here enter the Skylight photo filters etc, but the Polaroid is THE ancestor).


The main question it can be put is if was the sunglasses that generated an "idea" of Polarising, maybe first discovered by aviators that were exposed to sky's and ocean images, or if was the use sunglasses by the masses that somehow hacked into our brains and installed the "Polaroid Pleasure" impact instruction, related to feeling "cool" by wearing dark specs, or by continued use and effect of seeing the sun light with Polaroid conditioning.

To all of you that are getting started in Design, try and experiment with old cameras, buy prismatic optical devices, develop film the old way, play with black light, infra-red film, reverse developing by applying negative processing to slide film, and most of all ENJOY, its really what is all about. And learn as many things "you don't learn at college" as possible.

Break the rules, conditioning is the difference between a DIY decorator and a true Designer.

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