Subliminal Technology and Graphic Design

Subliminal Technology and Graphic Design

Wednesday, February 11, 2009

ON HOW "The best trick the devil ever pulled was to convince the world he never existed"

A short one about you and your soul, your reasons to visit this blog will be diverse, some get here to figure out my techniques, copy strategies and that sort of rip off (oh no I never guessed that one... but I never told you, the antidote is me), to those there is a subliminal curse here somewhere, just like the Pharaohs one...

Some of the guests that spend a few minutes here will be old friends, some that are curious, others that anonymously take a peek as they have not heard or want to hear from me for a reason or another, and my favourite, the lying backstabber type. To these last I apologise for not hating them, its not a thing to be understood at first glimpse.

This entry is about respect, and is directed at all professionals in the biz. Opened to all because my best friends have always been strangers I have never got to know that well, I hope you will find this visit refreshing.

This might sound metaphysical, but I warn you that its not, its more material than you might think, forgive the elegance of the speech and take it in any way you want.

There are moments to stop and think, moments to throw your work in the trash can, and moments to get it back out. Working in these industries is a lot about personal development, any work that uses intuition and strategy is in essence ethereal, you didn't jump in the waters you did just for a try, surely you will have experienced highs and lows, ups and downs, and often wondered why didn't you give it up a long time ago.

Above all, a certain equilibrium is required for your own sake, but in the state of equilibrium you will find the stillness so vast you might wrongly consider it stale. The best reference that as been passed to me by a great designer and entrepreneur of the 70's was:

-"whenever you think you are winning, that you are surpassing others, feeling like a winner, superior, you are being an idiot that as completely lost direction and sold his soul, like I was when I turned the key in my first Porsche..."

You might fail to find your way back, you might be unable to face what you have become, keep in mind that in even in the advertisement industry you should be ethically orientated, if you fulfil the clients wishes and recklessly manipulate the public, you and not the client lost your soul. Take in mind that with great power often comes great greed. There are very broad lines between effectiveness and manipulation. If you betray your consciousness, you are likely to be in a path of no turning back, and will fail to gain the greatest secrets and lights that your personal development as an artist would have led you to.

My real message is simply that the moment you first picked a pencil, you started a journey. I often try to visualise the first pencil I ever picked as a child, and have managed to regress in time on the way to see the very first pencil I have picked.

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