The Crisis, The Credit Crunch and all the lost secrets that dont fit in the Acme Novelty Library

That said, the previous post bridges into this entry perfectly. Its quite amazing sometimes that things find us rather than being found by us, in an attic domestic tidying up day, I have found something that would mark my strategies forever.

I was clearing up quite a lot of things that my wife called clutter at that time, I guess I have been collector from teenage years on until very lately, I have wonderful things that don't find place in a family household, and wont fit in a studio. My collections vary from books to vintage cars (not scaled models...), except for the last most things find their own residence and universe in my attic, and it was one day, sitting in a very messy attic, filled both by my stuff and stuff left there by the last tenant that I made an incredible discovery.

I still remember the two vintage hi-fi sitting in front of me, a Sony record player and a Dynatron, one in aluminium with cassete decks and the other made in fine wood, between them me sitting with my back against two piles of vynil records about a two meters high, to my left boxes of books and similar things, I was playing random records in both hi-fi systems.

This thing about being in a big attic going through mysterious thing took me back in time right to childhood, it made me feel as if I was the protagonist in "Never Ending Story", really really weird when I think about it. It was one of those afternoons that I was left to my own devices, just like those times in primary school when I used an afternoon to do all my summer holyday's homework, and believe it or not I really enjoyed it.

Inside one box I couldnt tell if it was one of mine or just left there by other party, Between a few wartime antiques, there were a handfull of American books dating from late 1800's to 1930's, they were lovely bound full of adverts of those miracle novelty products of the time, that for one moment brought me back to teenage days when I used to collect a very enjoyable series called "Acme Novelty Lybrary" by Chris Ware, published by Fantagraphics, this alone put a smile on my face, anybody that ever read that will have a smile on their faces right now :)

Enjoying greatly to handle those old American classics, most of them almanacs, anybody that knows me more than superficially knows that I have always loved madly all things American when it comes to 20th century art, design and architecture... Amongst those books there was one with a very interesting title and less interesting bind, I was intrigued by this book, and at the sound of Blues's playing in a very noisy fashion, probably dust in the vinyl, I have read the first 50 pages in a glimpse. I had found my soma, the most amazing book that I have ever found on advertisement and publicity, and more than that on ethics and business strategy, a very remarcable and unbelieavably forgoten masterpiece, that as guided me even before the present economic crisis started.

This book is so special to me that I will not reveal the title or author, there is no point in that, after that episode I was convinced that the book had found me, and so I would not betray fate. This book is outstanding, not just my opinion, its the book from a forgoten genious, that once beat an economical crisis as significative as the present one, its amazing how these things are forgoten in history, an incredible phenomenom.

Until today I read this book often and search for all material related to the author, I am not writing this to get you guessing, simply to illustrate once more the paralels between art and life.

I have always loved the iconic nature in in American Design and Architecture, and keep studying it passionatly.

Get the point grasshoper?