Hackers, the ILLUMINATED artists, or how social engineering is the ultimate advertising tool
So you would like to know how to hack?
If you are a traditional artist or designer, the answer can vary, but surely you wont have a clue of the real direction of the question.
If you are an IT guy, you either do or don't depending on your skills being sufficient or not.
If you are a fraternal advertising person, you would love to know what I could teach you, but the thing is, nobody shares lifetime quests. Empowering knowledge and skills are like women, a true headache to manage, but like cars, they are not to share.
The great difference between social engineering in hacking and advertising terms, is a matter of proportion. Advertising has a huge potential in engineering the trends of the masses, but this is not easy business, very few and far in between have the mutable vocational learning required. Putting it simple, you have to be the results you want to produce. Keep in mind that rumours and mentions are not the best publicity, controversy is, but it requires a stomach, huge risk taking and no fear.
Closing the open source versions of Sublimis written in C, and slowly approaching complete redevelopment, I have learned a few things in retrospect, a lot of what concluded can be defined in the paralels between hacking and advertising.
I have recently tested S3Zero, and it worked as I expected, generating top 10 results 48 hours after submission to Google (XML). The best of it is, it is 100% "white hat", or as some define "organic results", this proves that not all thourough elaboration is necessary based on deceit, its beyound "black hat", but requires all SEO hacking knowledge to make sure ITS ETHICAL, believe it or not, it is. This methodology actually works with the search engine to display relevant spam free informative content.
The point being: these two examples represent clean and yet powerfull tools. Not saying that deceit doesnt work in some cases, but its short lived.
Having tranfered my latest project to the clients servers, and having left it that way without demonstrating the methodology in action at 100%, I am afraid that the client didnt understand the full power of the methodology. At this point I must say that this project was a sudden request for SEO skills, and I agreed perhaps too fast, but I never had enough time to put to the proof and demonstrate it in time, not by my fault, but by the fact that the page was crawled only two days after the project deadline. I guess that the best thing is that a third party will not be able to re-create my methodology, and that way the client will go down the adwords road. As I explained, the methodology depends on onpage and offpage optimization, the impressive results as they described, were only half of it, the actual status of the page is extraordinary, and about to be compressed, stored and out of my server. Not my loss, AND I kept my part of the contract.
That said, this client is kept in high consideration by me, the best team I have ever worked with, great people. Anyone who knows mw well, will by no doubts confirm that I never said this about any client, so I really mean it.
------------------------------------------------------------------------------------------------
For the last 15 years or so, and I dont say it out of badness, I have found advertising very predictable. I dont say this without any backup, many professionals of level agreed with me on this, these are very strange times: Advertising has never been this expensive, and yet the quality has never this cheap.
A lot has been said and tried about audience profiling, even with the involvement of fields like Sociology and Psychology, a lot of justifying paperwork has been assembled as evidence for the industry, and yet the results are simply absent.
Hacking in IT is about the capacity of invading an external system in stealth mode, Social Engineering is about invading social/work groups and assimilate usefull knowledge/connections also in stealth.
I propose advertising as a hacking tool capable of invading the most intimate emotions and thoughts in the target audience's colective mind.
N Lopes
It is not invasion of privacy or consumers rights because it does not hack into a single consumers mind and/or privacy, it works as a census, a very intimate census.
-------------------------------------------------------------------------------------------------
Two things that matter for me when I employ designers/graphic artists:
-Its not just your portfollio, it doesnt really matter for me that you can present a good portfolio, its more the matter of you being ready to burn it after you present it.
-Its not just about you can tell me about the work of Bruce Barton historically, is what you can demonstrate that you have learned it personally.
-------------------------------------------------------------------------------------------------
Dont take it wrongly if you cant get this at first, just keep in mind that everything in this industry is colective, and nothing is personal.
All the best
If you are a traditional artist or designer, the answer can vary, but surely you wont have a clue of the real direction of the question.
If you are an IT guy, you either do or don't depending on your skills being sufficient or not.
If you are a fraternal advertising person, you would love to know what I could teach you, but the thing is, nobody shares lifetime quests. Empowering knowledge and skills are like women, a true headache to manage, but like cars, they are not to share.
The great difference between social engineering in hacking and advertising terms, is a matter of proportion. Advertising has a huge potential in engineering the trends of the masses, but this is not easy business, very few and far in between have the mutable vocational learning required. Putting it simple, you have to be the results you want to produce. Keep in mind that rumours and mentions are not the best publicity, controversy is, but it requires a stomach, huge risk taking and no fear.
Closing the open source versions of Sublimis written in C, and slowly approaching complete redevelopment, I have learned a few things in retrospect, a lot of what concluded can be defined in the paralels between hacking and advertising.
I have recently tested S3Zero, and it worked as I expected, generating top 10 results 48 hours after submission to Google (XML). The best of it is, it is 100% "white hat", or as some define "organic results", this proves that not all thourough elaboration is necessary based on deceit, its beyound "black hat", but requires all SEO hacking knowledge to make sure ITS ETHICAL, believe it or not, it is. This methodology actually works with the search engine to display relevant spam free informative content.
The point being: these two examples represent clean and yet powerfull tools. Not saying that deceit doesnt work in some cases, but its short lived.
Having tranfered my latest project to the clients servers, and having left it that way without demonstrating the methodology in action at 100%, I am afraid that the client didnt understand the full power of the methodology. At this point I must say that this project was a sudden request for SEO skills, and I agreed perhaps too fast, but I never had enough time to put to the proof and demonstrate it in time, not by my fault, but by the fact that the page was crawled only two days after the project deadline. I guess that the best thing is that a third party will not be able to re-create my methodology, and that way the client will go down the adwords road. As I explained, the methodology depends on onpage and offpage optimization, the impressive results as they described, were only half of it, the actual status of the page is extraordinary, and about to be compressed, stored and out of my server. Not my loss, AND I kept my part of the contract.
That said, this client is kept in high consideration by me, the best team I have ever worked with, great people. Anyone who knows mw well, will by no doubts confirm that I never said this about any client, so I really mean it.
------------------------------------------------------------------------------------------------
For the last 15 years or so, and I dont say it out of badness, I have found advertising very predictable. I dont say this without any backup, many professionals of level agreed with me on this, these are very strange times: Advertising has never been this expensive, and yet the quality has never this cheap.
A lot has been said and tried about audience profiling, even with the involvement of fields like Sociology and Psychology, a lot of justifying paperwork has been assembled as evidence for the industry, and yet the results are simply absent.
Hacking in IT is about the capacity of invading an external system in stealth mode, Social Engineering is about invading social/work groups and assimilate usefull knowledge/connections also in stealth.
I propose advertising as a hacking tool capable of invading the most intimate emotions and thoughts in the target audience's colective mind.
N Lopes
It is not invasion of privacy or consumers rights because it does not hack into a single consumers mind and/or privacy, it works as a census, a very intimate census.
-------------------------------------------------------------------------------------------------
Two things that matter for me when I employ designers/graphic artists:
-Its not just your portfollio, it doesnt really matter for me that you can present a good portfolio, its more the matter of you being ready to burn it after you present it.
-Its not just about you can tell me about the work of Bruce Barton historically, is what you can demonstrate that you have learned it personally.
-------------------------------------------------------------------------------------------------
Dont take it wrongly if you cant get this at first, just keep in mind that everything in this industry is colective, and nothing is personal.
All the best
posted by N at
5:07 PM
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