BREAKING NEWS -- FREE SUBLIMINAL AD LINE
Having observed today that the price of fuel seems now to be stable in the UK, which by itself is not so bad news for Ebusinesses and might signify price drops for the consumer, but the climate has hardly changed for the businesses.
-Competition just for the sake of survival is stressing itself to the limit.
-Product range offers seem to be reduced, out of need rather than organization or trends.
-Business reputation and credibility is increasingly affected, and prestige brands are slowly becoming images for unreliability and catastrophic management.
So, if at this stage your business is shaking, and the odds are if its not, you probably filed for bankruptcy recently, or simply gave up trying to stay in business. Seriously you are probably waiting for a miracle - and this is where I come in - if you tried everything else and basically spent your money for some very decadent publicity from a local graphics business perhaps (sounding any bells?), and probably got an hour or two of demonstration, explaining you why the leaflet/billboard or annoying leaflets are just right for your business for all of those appropriate colours elegant image composition etc, yes it would probably pay more to buy some wall paper and print it yourself on you home printer.
So you left the graphics house with the feeling you just visited your local DIY store, have all of these materials that explain very well why your business and products are just the same as all the other businesses that purchased similar publicity.
You might have also paid for an advert in your local/city paper, and congratulations for learning that they placed it just next to any economical catastrophe news article (that reminds the public to spend less), or maybe even those dodgy adult phone lines or "personal services", in the worst case next to a direct competitors selling off products at half price from yours. Yes you paid for an advert, never specified where, or next to what. If you don't get some direction, you will be advertising your own car for sale next...
So the media are advertising enough bad news to discourage any purchase of what you intend to advertise, you could have figured that out without having to go through all that spending.You are saying? Don't know what to do, and where is that subliminal ad thing?
Well be patient, after all, it is free !!!
OK, fine there it is:
(your company name) RECRUITING NOW !!!
Some sort of joke? Not at all, how on earth do you expect to gain credibility if you are sacking workers? Do you think half a dozen (OK about 12000) of leaflets and stickers are going to do anything for the prestige of your brand? Do you think it will give your products any credibility to put your workers careers in trash can? If you care that much about the people that make your business, do you think customers will think much of the concern your business put on providing quality products and/or services?
If you were so lucky as to see you adverts just next page of the article mentioning your company's redundancies and the disappointment of the ex workers etc.. ( I have cut some of those off and pinned them in my office walls ha ha, unbelievable ! I never thought I would see that in a lifetime ha ha)
The point is, no leaflet will give your image a reputation of quality, stability concern etc... A strategy to win the customers respect is very influenced by your business values, yes such thing as core values definitions ringing any bells?
OK, you got it and its free. The reason for me to give it for free? Its not to get the money you don't have in offering services, you see its something to do with my core values...
Gday !
-Competition just for the sake of survival is stressing itself to the limit.
-Product range offers seem to be reduced, out of need rather than organization or trends.
-Business reputation and credibility is increasingly affected, and prestige brands are slowly becoming images for unreliability and catastrophic management.
So, if at this stage your business is shaking, and the odds are if its not, you probably filed for bankruptcy recently, or simply gave up trying to stay in business. Seriously you are probably waiting for a miracle - and this is where I come in - if you tried everything else and basically spent your money for some very decadent publicity from a local graphics business perhaps (sounding any bells?), and probably got an hour or two of demonstration, explaining you why the leaflet/billboard or annoying leaflets are just right for your business for all of those appropriate colours elegant image composition etc, yes it would probably pay more to buy some wall paper and print it yourself on you home printer.
So you left the graphics house with the feeling you just visited your local DIY store, have all of these materials that explain very well why your business and products are just the same as all the other businesses that purchased similar publicity.
You might have also paid for an advert in your local/city paper, and congratulations for learning that they placed it just next to any economical catastrophe news article (that reminds the public to spend less), or maybe even those dodgy adult phone lines or "personal services", in the worst case next to a direct competitors selling off products at half price from yours. Yes you paid for an advert, never specified where, or next to what. If you don't get some direction, you will be advertising your own car for sale next...
So the media are advertising enough bad news to discourage any purchase of what you intend to advertise, you could have figured that out without having to go through all that spending.You are saying? Don't know what to do, and where is that subliminal ad thing?
Well be patient, after all, it is free !!!
OK, fine there it is:
(your company name) RECRUITING NOW !!!
Some sort of joke? Not at all, how on earth do you expect to gain credibility if you are sacking workers? Do you think half a dozen (OK about 12000) of leaflets and stickers are going to do anything for the prestige of your brand? Do you think it will give your products any credibility to put your workers careers in trash can? If you care that much about the people that make your business, do you think customers will think much of the concern your business put on providing quality products and/or services?
If you were so lucky as to see you adverts just next page of the article mentioning your company's redundancies and the disappointment of the ex workers etc.. ( I have cut some of those off and pinned them in my office walls ha ha, unbelievable ! I never thought I would see that in a lifetime ha ha)
The point is, no leaflet will give your image a reputation of quality, stability concern etc... A strategy to win the customers respect is very influenced by your business values, yes such thing as core values definitions ringing any bells?
OK, you got it and its free. The reason for me to give it for free? Its not to get the money you don't have in offering services, you see its something to do with my core values...
Gday !
posted by N at
6:18 AM
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